I earned my engineering degree 20 years ago. After graduating from college I headed straight to Tokyo to work for Sony in their R&D Planning and Corporate Strategy Group. Our job was to identify promising technologies on 10-year horizons and help turn them into products.
After seven years in Japan and another 12 here in Hawaii starting various businesses, I have learned to love the rapid and ever-changing landscape of the tech industry. At the same time, as a business person, I have developed a deeper appreciation for what works – regardless of how boring the winning solution may be.
Here are some of the lessons I’ve learned:
Early adopters pay the price. We first started making digital cameras at Sony 20 years ago. The first few generations were built by hand and we produced only 15 cameras per month. We lovingly referred to the new cameras as ‘bleeding edge’ technology. As a manufacturer, the cameras were very expensive to make. For the consumer, digital cameras were very expensive to own and operate, too. Bottom line: Early adopters of technology pay more for their toys than the rest of us. And thank goodness! Someone’s got to pay for all that R&D.
Late adopters pay, too. Does your dad still own a pair of corduroys? Well, it may be painful to watch him wear those around town. But it’s very expensive if he maintains the equivalent in technology at home or at the office. I’m a strong advocate for using something until it dies. I love the new netbooks and I would take a new 3GS iPhone any day, but the stuff I have now works well so I will just keep things as-is until my Fujitsu LifeBook and older iPhone call it quits. However, when the cost of ownership of the older solutions exceeds the cost of ownership of the newer solutions, I would be silly to hang onto the old like a dog with a newspaper in its mouth. Lesson: Legacy hardware and software will kill your bottom line.
Avoid proprietary solutions. Proprietary solutions are custom solutions. They are typically designed specifically for a particular client or a specific industry. Try to avoid those. All proprietary solutions are expensive. They also seldom end well. After 2 to 3 years of using a custom solution, for example, your company will essentially become ‘married’ to the provider. And when the provider decides to raise pricing and skimp on the customer service, you will be wishing you went with someone else. As much as possible, use off-the-shelf solutions which can be easily supported by anyone.
Don’t neglect proper care and feeding. Tech is complex. Unlike nature, technology doesn’t yet have self-correcting and rejuvenate abilities. This means we have to take care of our systems like we take care of our children. Hardware and software need regular and ongoing maintenance – just like everything else. Be sure to steward the health and wellness of your equipment, or you will pay a bigger price for it later.
In the end, it’s gotta work. If you think about it, there’s probably no other device in our home or office which is more difficult to understand and use than the computer. The toaster is easy. The fridge is easy. Even the air conditioner is easy. But the computer is a headache. Whichever solution you choose, try to make it transparent to the user. For example, the break in my car works well. I use when I need it; it gets the job done well. I don’t need to think too much about it. That’s the way computers should be. Useful.
I really like this quote from Einstein: Make everything as simple as possible, but not simpler. That’s the approach we should take towards technology. Focus on the benefits of the solution. Choose the one that works best. You will be happier in the long run.
James Kerr is Chief Geek at SuperGeeks. He can be reached at (808) 531-GEEK and you can follow him on Twitter: SuperGeeks
