You are here:

Archive for the ‘Uncategorized’ Category

Developing Software in Hawaii

I’m writing this column from Dhaka, Bangladesh.  We have a software team here.  The purpose of my visit is to meet with our coders and plan for next year’s business.The software development industry is – in general – similar to manufacturing.  It’s global and it’s very labor intensive.

To remain competitive, companies like mine must procure resources as inexpensively as possible.  In many cases,  this means moving at least some components of the software development cycle overseas, where costs are significantly lower.

I think everyone will agree that offshoring is a politically volatile subject.  And for good reason.  We all want decent jobs for everyone.  Period.

Instead of ‘offshoring, I prefer to call our continual worldwide search for talent something more benign, like ‘globalization.’  As a business owner, I must continually strive to build an organization that is sustainable and scalable.  It would be dangerously provincial for me to limit my talent search locally.

Critics are quick to dismiss my position.  But I find their arguments simplistic and ignorant.

I can hire highly skilled programmers locally, but are you willing to pay for the increased costs?

And what about all those other areas of our day-to-day lives?  Don’t they deserve equal scrutiny?  Your smart phones, for example, are surely manufactured in a developing country.

And those shopping items from Walmart?  Most come from China.

The fact is our world is more interconnected than ever.  Just take a look at me:  My mom is German.  My father, an American, is MIA in the Vietnam War.  My wife is Russian, my TV is Korean and my car is Japanese.  The Japanese car, by the way, was manufactured in the United States.

These days it is so difficult  and unfair to tell “us” from “them”.

But there’s another more fundamental issue to think about:  We may come from different countries, but in the end we are all the same family.  And what’s good for someone on the other side of the world is ultimately good for me, too.

Studies show when you boost a developing country’s per capita income, great things start to happen.  Balanced growth brings sanitation systems, schools, potable water systems and reliable energy sources.  Families are lifted out of poverty and human rights improve.  It’s win/win for everyone, including us.  Read more: http://goo.gl/nd0o0

We starting building a global network of software geeks more than 3 years ago.  We first turned to freelance sites like eLance.com, oDesk.com and Freelancer.com to find talent.  Those sites are useful and potentially very effective.  But finding a solid team can be a challenge.  Aside from competency issues, there are language barriers, cultural differences and time zones to overcome.

We used to eLance to find the right geek and essentially dated for a while before getting married.  Basically, we gave him increasingly larger projects to assess whether he would be a good fit.  Once we were confident he was the right person, we hired a team of programmers under his leadership.  He now heads the group and serves as our Chief Technical Officer for SuperGeeks.biz,  where he is responsible for managing projects from web design and e-commerce sites to software development and mobile app development.

In Bangladesh, we can hire an MIT caliber coder for 1/10th the cost of his American peer.  And that’s assuming we could even hire the American!  With larger, deep-pocketed like Facebook and Google romancing the same American candidate, it’s tough for smaller companies like mine to get his/her attention.

For now, basing our software development team in Bangladesh is a huge success.  But the cost advantages will surely change over time.  Disney now has a team of 100 developers in Dhaka and Google and Microsoft are conducting interviews at the university.  Everyone wants the same talent.  That means wages in surely increase.

So what’s it like in Bangladesh?  BD is one of the poorest countries in the world.  It’s also one of the most densely populated.  But the country has tremendous potential.  It’s citizens are educated, they speak English well, the government is stable and the country is young.  Commerce is thriving.

The statistics:

  • Bangladesh exports $19B per year.
  • 80% of exports are ready-made garments (RMG)
  • RMG market employs 3.5M semi-literate, semi-skilled workers
  • 80% of workers in RMG market are female from rural areas
  • Tariff rate USA places on Bangladesh RMG goods: 14-15%
  • Wikipedia entry on Bangladesh: http://goo.gl/Vp6vp
  • CIA’s entry on Bangladesh: http://goo.gl/8KNFw

The good:

The bad:

  • Bangladesh is the 5th most disaster-prone country in the world (World Economic Forum)
  • Meager wages and unfriendly working conditions
  • Frequent power outages and failure of basic human services

How much time passed since you’ve redesigned your website for the last time?

Perhaps you were thinking about it but couldn’t dare to.

For a long time website designers were stuffing their projects with similar content.

It turns out that web design technologies evolve, but content stays unchanged.

Checkout these thoughts on how to change the stagnated content for the better.

Using the examples of significant, but not so often visited pages, you will see why redesign is so important practically for each website.

It all starts with a small thing.  Use this article as a practical guide for changes in your content presentation.

Best SEO Company in Hawaii

There are several SEO companies in Hawaii. There are SEO firms that focus on what we call on-page SEO services. And there are SEO companies that focus on off-page SEO services.

SuperGeeks, an SEO company based in Honolulu, provides a full range of search engine optimization services. And it’s important to note SuperGeeks uses only white-hat, or what’s called ethical SEO tactics.

Search engine companies don’t want to be tricked. They want your website to be congruent with what it claims to be. If search engines can accurately categorize websites and deliver valuable search results, then those search engines will be useful. People will continue to use those search engines. Everyone is happy.

However, some SEO companies offer black-hat, or what’s called unethical SEO services. These SEO tactics include link farms, keyword stuffing, hidden links, automated link-building and much more. Though it’s very difficult to hack Google’s ranking algorithm, it is possible to sufficiently trick search engines into ‘thinking’ your website is more popular than it actually is.

For obvious reasons, search engines like Google, Yahoo and Bing, are highly motivated to prevent this type of SEO tactics. Black hat SEO tactics lead to inaccurate search results. Poor search quality leads to higher abandonment rates. That’s bad for business. In fact, the search engines do not permit black hat tactics and will ultimately remove your website completely from their search databases if you do use black hat tactics.

If you’re looking for an SEO company in Hawaii, be sure to ask the SEO firm what kinds of tactics they will use to boost your site’s rankings. If your SEO company is offering off-page SEO services, be sure the inbound link building is done by hand. Search engines do not permit automated search engine optimization, including automated link-building.

In general, on-page SEO is necessary for good organic search results, but it is not sufficient. On-page SEO includes using target keywords in your headers and body content. You will want your SEO company to add your target keywords in your page title, descriptions and meta tags. Be sure your site’s code W3 validates and that all images are properly tagged.

To really make your website get to the top of organic search results, you will want your SEO company to help with building inbound links to your website from a variety of sources, including blogs, forums, news sites, and directories.This is a very labor intensive process since all that link building has to be done manually.

SuperGeeks provides white hat search engine optimization services. If you’re interested in learning more about how we can help, please contact us and receive a free SEO evaluation of your website.

Gift-a-SuperGeek, Get a Deal, and more…

KHON2 will launch daily deal site this month.

I think it’s great! KHON2 is the titan in the field.  With 900,000 viewers per week and 150,000 unique visitors to their website per month, KHON2 can really capture this market space.  The marriage between conventional TV and social media e-commerce is a smart one.  The new site, called KHON2DailyDeals.com, is accepting members.  You can signup here. It’s free.

Give the gift of love.

Every year we sell gift cards to clients who want to gift-a-SuperGeek for the holidays.  It’s perfect for the family member who needs help setting up a new computer, souping up an old one, or just learning how to do something cool, like create an online video. This year we had fun creating snowfall in Hawaii!  No, really.  Take a look at our animated animated Gift-a-SuperGeek invite.

Does your company earn too much money?

That’s an elite problem.  Those are the kinds of problems we want.  If you fall into that category and you want to manage your company’s tax liability, you may be interested in prepurchasing blocks of support.  This means you can buy the support this year and use it as you need it the following year(s.)  Unused block time never expires.  See our discounted rates for prepurchased blocks of time.

Making sandwiches with social media.

Social media is the greatest thing since sliced bread.  If you’re a business, now’s the time to roll up your sleeves and figure out how to get going with it.  But don’t just talk about the bread, start making sandwiches.  Read more here.

New toy of of the week.

The best way to learn about technology (and to stay competitive) is to explore.  That’s the reason why young children adopt new technology so rapidly.  It’s all about play.  As SuperGeeks, we get to play for living and we love it.  My latest ‘toy’ is Plancast.  Business success is a function of who you know.  Plancast.com is the perfect tool to develop your network and follow thought leaders. Next month I will attend the Computer Electronics Show in Las Vegas. And in March I will go to Austin for the annual spring break for nerds:  South By Southwest conference.  In both cases, I am using Plancast to connect with key people well in advance of the actual events.  Very powerful.  And highly recommended.  Join me.  Follow my schedule here.

Need a speaker?

Most people don’t believe me when I say it, but I was painfully shy as a kid.  I couldn’t stand in front of my classmates and deliver a reading report without my voice cracking, my eye-twitching, and my face turning red.  I was a real mess.  It wasn’t until I discovered the martial arts that I started to gain enough confidence.  Fast forward to today, and I actually enjoy giving speeches.  I can’t understand it!  But I do enjoy it. Read the reviews.  Anyway, my point is this:  If you’re looking for a speaker, just send me an email.

Please don’t hesitate to let me know if I can help with anything.  Our mission is to serve.

James Kerr

Chief Geek

SuperGeeks

(808) 942-0773

Follow us on Twitter

Become a Facebook fan

Link to us on LinkedIn

Put your business online. Today.

I overheard a colleague, “If your business is not online, you’re dead.”  Harsh words.  But take a look around.  Big companies we never thought would struggle are actually going out of business. Blockbuster underestimated Netflix.com and is now forced to shuttering thousands of stores.  Barnes & Noble was slow to leverage the internet and now the whole company is up for sale.

If well-funded companies like those are feeling the impact, you can imagine how serious this is for the little guy.  But as my grandfather used to say:  You never want to miss a good crises.  Now’s the time to retool your business around the internet.  If you do it right, you may be able to the big boy’s lunches.

Read my recent Pacific Business News column on what we did for ProImageHawaii.com and how to you can use the internet to build your company’s bottom line.

Here are my 10 tips for getting going with e-commerce success.

We can help.

Want a custom website for your business?  Does your existing site need to be modernized?  Request a FREE quote on your project.

Nearly two-thirds of retailers, or 64 percent, expect their companies’ online revenue to increase by at least 15 percent compared with last year, according to a survey by the National Retail Federation’s Shop.org online arm.  Read more on Staradvertiser.com.

Always, always emulate best practices.  These companies do e-commerce well:

http://www.amazon.com/ – the epitome of ecommerce

http://www.dell.com/ – customized shopping + concierge

http://www.iqvc.com/ – easy to find what you’re looking for

http://www.clinique.com/ – site bonds well with shopper right away

http://www.fogdog.com/ – good, easy access to big inventory