There are several SEO companies in Hawaii. There are SEO firms that focus on what we call on-page SEO services. And there are SEO companies that focus on off-page SEO services.

SuperGeeks, an SEO company based in Honolulu, provides a full range of search engine optimization services. And it’s important to note SuperGeeks uses only white-hat, or what’s called ethical SEO tactics.

Search engine companies don’t want to be tricked. They want your website to be congruent with what it claims to be. If search engines can accurately categorize websites and deliver valuable search results, then those search engines will be useful. People will continue to use those search engines. Everyone is happy.

However, some SEO companies offer black-hat, or what’s called unethical SEO services. These SEO tactics include link farms, keyword stuffing, hidden links, automated link-building and much more. Though it’s very difficult to hack Google’s ranking algorithm, it is possible to sufficiently trick search engines into ‘thinking’ your website is more popular than it actually is.

For obvious reasons, search engines like Google, Yahoo and Bing, are highly motivated to prevent this type of SEO tactics. Black hat SEO tactics lead to inaccurate search results. Poor search quality leads to higher abandonment rates. That’s bad for business. In fact, the search engines do not permit black hat tactics and will ultimately remove your website completely from their search databases if you do use black hat tactics.

If you’re looking for an SEO company in Hawaii, be sure to ask the SEO firm what kinds of tactics they will use to boost your site’s rankings. If your SEO company is offering off-page SEO services, be sure the inbound link building is done by hand. Search engines do not permit automated search engine optimization, including automated link-building.

In general, on-page SEO is necessary for good organic search results, but it is not sufficient. On-page SEO includes using target keywords in your headers and body content. You will want your SEO company to add your target keywords in your page title, descriptions and meta tags. Be sure your site’s code W3 validates and that all images are properly tagged.

To really make your website get to the top of organic search results, you will want your SEO company to help with building inbound links to your website from a variety of sources, including blogs, forums, news sites, and directories.This is a very labor intensive process since all that link building has to be done manually.

SuperGeeks provides white hat search engine optimization services. If you’re interested in learning more about how we can help, please contact us and receive a free SEO evaluation of your website.

KHON2 will launch daily deal site this month.

I think it’s great! KHON2 is the titan in the field.  With 900,000 viewers per week and 150,000 unique visitors to their website per month, KHON2 can really capture this market space.  The marriage between conventional TV and social media e-commerce is a smart one.  The new site, called KHON2DailyDeals.com, is accepting members.  You can signup here. It’s free.

Give the gift of love.

Every year we sell gift cards to clients who want to gift-a-SuperGeek for the holidays.  It’s perfect for the family member who needs help setting up a new computer, souping up an old one, or just learning how to do something cool, like create an online video. This year we had fun creating snowfall in Hawaii!  No, really.  Take a look at our animated animated Gift-a-SuperGeek invite.

Does your company earn too much money?

That’s an elite problem.  Those are the kinds of problems we want.  If you fall into that category and you want to manage your company’s tax liability, you may be interested in prepurchasing blocks of support.  This means you can buy the support this year and use it as you need it the following year(s.)  Unused block time never expires.  See our discounted rates for prepurchased blocks of time.

Making sandwiches with social media.

Social media is the greatest thing since sliced bread.  If you’re a business, now’s the time to roll up your sleeves and figure out how to get going with it.  But don’t just talk about the bread, start making sandwiches.  Read more here.

New toy of of the week.

The best way to learn about technology (and to stay competitive) is to explore.  That’s the reason why young children adopt new technology so rapidly.  It’s all about play.  As SuperGeeks, we get to play for living and we love it.  My latest ‘toy’ is Plancast.  Business success is a function of who you know.  Plancast.com is the perfect tool to develop your network and follow thought leaders. Next month I will attend the Computer Electronics Show in Las Vegas. And in March I will go to Austin for the annual spring break for nerds:  South By Southwest conference.  In both cases, I am using Plancast to connect with key people well in advance of the actual events.  Very powerful.  And highly recommended.  Join me.  Follow my schedule here.

Need a speaker?

Most people don’t believe me when I say it, but I was painfully shy as a kid.  I couldn’t stand in front of my classmates and deliver a reading report without my voice cracking, my eye-twitching, and my face turning red.  I was a real mess.  It wasn’t until I discovered the martial arts that I started to gain enough confidence.  Fast forward to today, and I actually enjoy giving speeches.  I can’t understand it!  But I do enjoy it. Read the reviews.  Anyway, my point is this:  If you’re looking for a speaker, just send me an email.

Please don’t hesitate to let me know if I can help with anything.  Our mission is to serve.

James Kerr

Chief Geek

SuperGeeks

(808) 942-0773

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I overheard a colleague, “If your business is not online, you’re dead.”  Harsh words.  But take a look around.  Big companies we never thought would struggle are actually going out of business. Blockbuster underestimated Netflix.com and is now forced to shuttering thousands of stores.  Barnes & Noble was slow to leverage the internet and now the whole company is up for sale.

If well-funded companies like those are feeling the impact, you can imagine how serious this is for the little guy.  But as my grandfather used to say:  You never want to miss a good crises.  Now’s the time to retool your business around the internet.  If you do it right, you may be able to the big boy’s lunches.

Read my recent Pacific Business News column on what we did for ProImageHawaii.com and how to you can use the internet to build your company’s bottom line.

Here are my 10 tips for getting going with e-commerce success.

We can help.

Want a custom website for your business?  Does your existing site need to be modernized?  Request a FREE quote on your project.

Nearly two-thirds of retailers, or 64 percent, expect their companies’ online revenue to increase by at least 15 percent compared with last year, according to a survey by the National Retail Federation’s Shop.org online arm.  Read more on Staradvertiser.com.

Always, always emulate best practices.  These companies do e-commerce well:

http://www.amazon.com/ – the epitome of ecommerce

http://www.dell.com/ – customized shopping + concierge

http://www.iqvc.com/ – easy to find what you’re looking for

http://www.clinique.com/ – site bonds well with shopper right away

http://www.fogdog.com/ – good, easy access to big inventory

Watch our Geek TV

We are now broadcasting a live show from our World Headquarters on S King St.  Join us every Wednesday at 10 am.  The show is done by real SuperGeeks and will touch on current events, how-to tricks, etc.  It’s light, informal and – hopefully – useful. You can enjoy the live broadcast here:  http://supergeeks.net/geek-tv-podcast/

Why ‘jailbreak’ your iPhone?

It’s official now.  You can legally jailbreak your iPhone.  This means you can run the apps you want and use the carrier of your choice.  It’s the right move.  Read more about why people jailbreak their iPhones. What about the warranty?  Read what happens to your iPhone’s warranty.  Watch a video on how to unlock your phone.

We now fix computers remotely

This is a big deal.  If your computer can get online, there’s a good chance we can do our magic remotely via the internet.  This means we can install software, find missing files, setup email accounts, even remove viruses and spyware remotely.  No need to pack up your computer and lug it down to one of our service centers.  No more waiting for a SuperGeek stuck in traffic.  It’s win/win for everyone.  Quick, painless and professional.  Right now, we offer this service Mon-Sat 10am-5pm.  All of our techs are based here in Hawaii, so you can enjoy quality local service.  And no need for an appointment.  Just go to the website, click on the Connect Now button, and you will be connected to a SuperGeeks right away.  Take a look at our new website for remote computer support:  SuperGeeks911.com.  Rate is $99 flat fee.  No charge if we cannot fix it.

Webinar: How to use LinkedIn for business

• Date:  Wed, Jul 28, 2010 12:00 PM – 1:00 PM HST
• Description: LinkedIn is the new mixer.  Remember how you used to go to those after-hours events to mingle and network?  Well, now you can do it online using LinkedIn.  Success is all about connections and LinkedIn is perfect for that.
• Level: Beginning
• Cost:  $35, includes a take-home, step-by-step list of action items for getting your organization started with LinkedIn.

Webinar: Search Engine Optimization (SEO) 101

• Date: Fri, Aug 6, 2010 10:00 AM – 11:00 AM HST
• Description:  Anyone can create a website.  But getting it noticed is an entirely different animal.  High rankings is good.  Low rankings is bad.  Learn what you can do.
• Level: Beginning
• Cost:  $39, includes free SEO Scorecard for your website and detailed report.

Questions?  Call (808) 531-4335 or email us.