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	<title>SuperGeeks</title>
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	<description>Networking + Security Experts</description>
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		<title>5 IT Investments You Can&#8217;t Afford Not to Make</title>
		<link>http://supergeeks.net/blog/2012/04/5-it-investments-you-cant-afford-not-to-make/</link>
		<comments>http://supergeeks.net/blog/2012/04/5-it-investments-you-cant-afford-not-to-make/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 18:15:13 +0000</pubDate>
		<dc:creator>Chief Geek</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[Computer Security]]></category>
		<category><![CDATA[Network Management]]></category>

		<guid isPermaLink="false">http://supergeeks.net/?p=2094</guid>
		<description><![CDATA[In business, there are a lot of things that seem like extra expenses, right up until the moment you try to go without them and something bad happens. Having things like good insurance, a strong accounting team, or even a high-powered salesperson can all put a heavy dent in your budget, but each one is [...]]]></description>
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<div>
<p>In business, there are a lot of things that seem like extra expenses, right up until the moment you try to go without them and something bad happens. Having things like good insurance, a strong accounting team, or even a high-powered salesperson can all put a heavy dent in your budget, but each one is well worth the expense when you need it most. After all, going without one of them for too long, at the wrong time, can put you out of business.</p></div>
<div><span style="font-family: Calibri;"><br />
</span>The same applies to some of the technology services that you might be contemplating right now.</div>
<div><span style="font-family: Calibri;"><br />
</span>Although it might be tempting to skip out on the expense of some items your outsourced IT team recommends, there are a handful that need to be part of any business. To help you understand why, here are five IT investments you can&#8217;t afford not to make:</div>
<div><span style="font-family: Calibri;"><br />
</span><strong>1. A managed services agreement </strong></div>
<div>Paying for IT assistance by the hour sometimes seems like a great idea, and a way to get the technology help you need for less money. It can be for a little while, but what happens when you need a technician on-site – and the overtime hours – during an emergency? Not only does the managed services agreement protect you from these unexpected costs, but could let your IT team proactively fix the problem before you even notice it.</div>
<div><span style="font-family: Calibri;"><br />
</span><strong>2. Backup and disaster recovery</strong></div>
<div>In a way, this is a poor name for great service, because it implies that you don&#8217;t need it unless a meteorite sweeps your office building away. In reality, most IT &#8220;disasters&#8221; revolve around small fires, hardware failures, employee mistakes, theft, and other issues that seem minor until you realize you can&#8217;t access the files and data you need. Having a dependable plan to get your company back up and running in an emergency – even a minor one – can be invaluable when you need it.</div>
<div><span style="font-family: Calibri;"><br />
</span><strong>3. Cloud computing</strong></div>
<div>Why is it that nearly every Fortune 500 business is going &#8220;into the cloud&#8221; all of a sudden? It&#8217;s because they know what you should: that cloud computing is safer, more reliable, and less expensive month to month than keeping all kinds of hardware and software at your own facility is. Throw in industrial-strength data encryption and the ability for employees to share in real time, even from remote locations, and it&#8217;s easy to see why cloud computing is a trend that isn&#8217;t going away.</div>
<div><span style="font-family: Calibri;"><br />
</span><strong>4. Mobile functionality</strong></div>
<div>The numbers don&#8217;t lie: Hundreds of millions of Americans are accessing the Internet via smart phones, tablets, and web-ready devices. Even more importantly, that number is expected to grow in the next few years, with mobile web tools overtaking traditional desktop and laptop computers within a couple of years. Building and mobile functionality for your employees and customers helps you stay efficient and productive on the go.</div>
<div><span style="font-family: Calibri;"><br />
</span><strong>5. IT consulting</strong></div>
<div>The great thing about IT consulting is that it&#8217;s hard to even predict how it can help your company. It could be that your technology team finds a problem with your hardware configuration before it costs your business more money. Or, they could help you forecast expenses more accurately for the coming years. It might even be if they can show you how to take advantage of new technology to leave your competitors in the dust. All it takes to find out is a good conversation with someone who knows your company, and how new hardware and software solutions could fit into the mix.</div>
<div><span style="font-family: Calibri;"><br />
</span><strong>Has your company been going without any of these IT elements? If so, schedule a free consultation with us today and we&#8217;ll show you how easy and affordable it is to put the right technology on your side</strong>.</div>
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		<title>SEO Hawaii</title>
		<link>http://supergeeks.net/blog/2011/11/seo-hawaii/</link>
		<comments>http://supergeeks.net/blog/2011/11/seo-hawaii/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 22:45:22 +0000</pubDate>
		<dc:creator>Chief Geek</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://supergeeks.net/?p=2047</guid>
		<description><![CDATA[SEO Tips for Your Business Google your product or service plus your location.  For example, “dentist Honolulu”, “upscale catering Oahu”,  or “transmissions Hawaii.” Does your company show as #1 search result? (If so, you can stop reading this column).  Is your website in the top three results?  Is it on the first page at all? [...]]]></description>
			<content:encoded><![CDATA[<h2><strong>SEO Tips for Your Business</strong></h2>
<div>Google your product or service plus your location.  For example, “dentist Honolulu”, “upscale catering Oahu”,  or “transmissions Hawaii.” Does your company show as #1 search result? (If so, you can stop reading this column).  Is your website in the top three results?  Is it on the first page at all?</div>
<div>
<p>Ten years ago our business was all about hardware.  Our clients wanted servers and workstations.  Today SuperGeeks is all about software.</p>
<p>Now, we still provide a significant amount of break-fix support and managed network support, but our business &#8211; like everyone else’s &#8211; has radically changed over the last decade.</p>
<p>The high growth areas are web design, app development and software.  And like all companies wanting to stay competitive, our business model has pivoted along with the market.</p>
<p>One service many of our clients want is search engine optimization.  In the old days, most businesses turned to the yellow pages to capture leads.  These days, businesses are wanting to leverage the internet to generate more sales.</p>
<p>Ninety-seven percent of consumers search for local businesses online.</p>
<p>Search engine optimization (SEO) is popularity contest.  It’s a game every business executive should take very seriously.</p>
<p>To ensure your website will rank high on all major search engines, you will eventually need to consider off-page link building.  That’s where we take content like a press release or a how-to article and post it on a related directory, blog, forum, etc and link the content back to your website.</p>
<p>The more links you have back your website, the better.  All else being equal, your site will rank higher than your competitors if it has many more links.</p>
<p>The quality of the link is also very important.  If I want web traffic from the target keyword ‘bullying’, it would be ideal if there were a ‘bullying’ link from an ultra high authority site like Oprah.com &#8211; especially if the link were part of a larger article on ‘bullying.’</p>
<p>The benefits from good SEO are clear.  Overwhelming majority of your potential clients search online.  And they generally click through the first few search results.  Web users seldom go beyond the first page of results.</p>
<p>Remember:  when people search online for your product or service, those are qualified leads.  One qualified lead is worth more than 10 on-qualified leads.</p>
<p>We have one SEO client, a dentist, who now receives 4x more leads per month than when he was using the Yellow Pages as his primary lead-generation.</p>
<p>Another client now gets almost 3x more traffic to his site as a results of just 3 months of SEO.</p>
<p>In short, SEO is good for business.  Here’s what you can do yourself to optimize your website:</p>
<p><span class="Apple-style-span" style="font-size: 20px; font-weight: bold;">Get a score.</span></p>
<p dir="ltr">Use this free online tool:  http://websitegrader.com/.  It’s a good place to start looking at some of the things you may want to address right away.  Also, be sure to run your website through this: <a href="http://validator.w3.org/">http://validator.w3.org/</a>  It will check whether your site has any coding errors.  Bad code gets in the way of good SEO.</p>
<p><span class="Apple-style-span" style="font-size: 20px; font-weight: bold;">Run some numbers.</span></p>
<p dir="ltr">You can check how your site ranks using this free online tool:  <a href="http://www.mikes-marketing-tools.com/ranking-reports/">http://www.mikes-marketing-tools.com/ranking-reports/</a>  Be sure to test a few different keywords.  Try to imagine how your target customers would search online.</p>
<p><span class="Apple-style-span" style="font-size: 20px; font-weight: bold;">Decide whom to target.</span></p>
<p dir="ltr">You don’t need to sell everyone all the time.  And you certainly don’t want to compete against your better-funded competitors.  Instead, choose 10-15 keyword strings that are relevant to your product or service and aren’t so expensive to dominate.  One nice feature about being in Hawaii is most of our target keywords will have ‘Honolulu’ or ‘Hawaii’ in them.  This helps narrows our competition. Think laser.  Use Google Keyword Tool determine how many people search for your target keywords and how compettive those keywords are: <a href="https://adwords.google.com/select/KeywordToolExternal">https://adwords.google.com/select/KeywordToolExternal</a></p>
<p><span class="Apple-style-span" style="font-size: 20px; font-weight: bold;">Customize Google Places.</span></p>
<p dir="ltr">This is a very important step. You must claim your business on Google Places and customize your profile: <a href="http://www.google.com/places/">http://www.google.com/places/  </a>Make sure you take the time to weave your keywords into your business profile.  While you are there, add pics, video, etc.  Good content always helps with sales conversions.</p>
<p><span class="Apple-style-span" style="font-size: 20px; font-weight: bold;">Don’t forget Yelp, Bing, and Yahoo.</span></p>
<p dir="ltr">The same applies to other Yelp, Bing and Yahoo.  You must claim your business profile and customize it:</p>
<p dir="ltr">Yelp:  <a href="https://biz.yelp.com/support">https://biz.yelp.com/support</a></p>
<p dir="ltr">Bing:  <a href="http://www.bing.com/businessportal">http://www.bing.com/businessportal</a></p>
<p dir="ltr">Yahoo:  <a href="http://listings.local.yahoo.com/">http://listings.local.yahoo.com/</a></p>
<p><span class="Apple-style-span" style="font-size: 20px; font-weight: bold;">Leverage YouTube.</span></p>
<p dir="ltr">Remember, YouTube is owned by Google.  So Google has a vested interest in its long term success.  And if you notice, Google will often push YouTube videos to the top of a search.  YouTube is just plain good for business.  When you create your video, be sure to include your target keywords in the title string, the description and the meta tags.</p>
<p>Perhaps the greatest longtime value of good SEO is this:  High organic rankings is a core competency.  No one can steal that from you &#8211; at least not overnight.  If you can do what it takes to drive qualified traffic to your site, then you need only focus your efforts on sales conversions.  And that’s a great place to be.</p>
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		<title>How to Use Social Media to Boost Sales</title>
		<link>http://supergeeks.net/blog/2011/05/how-to-use-social-media-to-boost-sales/</link>
		<comments>http://supergeeks.net/blog/2011/05/how-to-use-social-media-to-boost-sales/#comments</comments>
		<pubDate>Thu, 19 May 2011 06:09:34 +0000</pubDate>
		<dc:creator>Chief Geek</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://supergeeks.net/?p=1921</guid>
		<description><![CDATA[PBN University: Selling with Social Media Selling is a Social Experience! If you can&#8217;t engage your customers in a sociable conversation, you can&#8217;t sell them anything. Look what&#8217;s happening in Social Media today: $3.08 billion will be spent to advertise on social networking sites in 2011, up 55% over 2010 (Source: eMarketer) 67% of Twitter [...]]]></description>
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				PBN University: Selling with Social Media
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				Selling is a Social Experience!</p>
<div style="color: #000; padding: 12px 0 0; font-size: 20px; font-family: Arial;">
					If you can&#8217;t engage your customers in a sociable conversation, you can&#8217;t sell them<br />
					anything.</p>
<p>					Look what&#8217;s happening in Social Media today:</p>
<ul style="font-size: 16px; color: #000; font-weight: normal; margin-top: 0; margin-left: -15px;">
<li>$3.08 billion will be spent to advertise on social networking sites in 2011, up<br />
							55% over 2010 <span style="color: #636466;">(Source: eMarketer)</span></li>
<li>67% of Twitter users said they would be more likely to make a purchase from a follower<br />
							<span style="color: #636466;">(Source: AllTwitter)</span></li>
<li>88% of marketers found that social media helps get them increased exposure <span<br />
							style="color: #636466;">(Source: Social Media Examiner)</span></li>
</ul></div>
<div style="color: #000; padding: 12px 0 0; font-size: 20px; font-family: Arial;">
					Learn How to Use Social Media to Boost Sales:</p>
<ul style="font-size: 16px; color: #000; font-weight: normal; margin-top: 0; margin-left: -15px;">
<li>Why social media is here to stay</li>
<li>Learn how much a Facebook fan is really worth</li>
<li>How Twitter can make you even smarter</li>
<li>Why HR needs to get onboard with social media, too</li>
<li>Which companies you should emulate (and which you should not!)</li>
</ul></div>
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						Chief Geek<br />
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		<title>Tech Tools for Administrative Professionals</title>
		<link>http://supergeeks.net/blog/2011/05/tech-tools-for-administrative-professionals/</link>
		<comments>http://supergeeks.net/blog/2011/05/tech-tools-for-administrative-professionals/#comments</comments>
		<pubDate>Tue, 17 May 2011 04:15:55 +0000</pubDate>
		<dc:creator>Chief Geek</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[tips & tricks]]></category>

		<guid isPermaLink="false">http://supergeeks.net/?p=1911</guid>
		<description><![CDATA[The key to success is know how to do more by doing less.  That's right:  how to not work so hard and yet be ultra efficient and productive.  Well, there are a bunch of tech tools that will help you do just that.  Use these tech tools to achieve the 4-hour workday.]]></description>
			<content:encoded><![CDATA[<div>Once a year, on Administrative Professionals Day, we honor the people in our organization who fight on the front lines.  You know who they are.  They are the ones who answer the phones, book the appointments, organize the information, greet the clients, support the boss, coordinate all the moving pieces and basically hold everything together.  Without their diligence, loyalty, skills and efficiency,  we would all be rendered useless and ineffective.</div>
<div>
<p>If you missed the official celebration last month of Administrative Professionals Day, don’t worry.  It’s never too late to honor the ones who help us.  In fact, every day should be Administrative Professionals Day.  Make the time and show your appreciation.  And don’t forget to schedule next year’s special day: 4/25/12.  Put that event on your calendar yourself. (More info: <a href="http://www.iaap-hq.org/events/apw">http://www.iaap-hq.org/events/apw</a>)</p>
<p>Now take a moment and rethink your assumptions about your company’s operations.  How can you add more efficiency to your administrative layer?  How can technology help your team do what they do even better?  Can a new process or procedure boost efficiencies and help make your organization even more competitive?</p>
<p>Later this month I have the pleasure of speaking to the Hawaii Chapter of the International Association of Administrative Professionals (<a href="http://www.iaap-hawaiichapter.org/">http://www.iaap-hawaiichapter.org/</a>).  The topic of my presentation will focus on how to harness new technology to make the office faster, better, cheaper.  Here are some ideas you may want to consider:</p>
<h1>Get an intelligent phone system.</h1>
<p>I tell my team,  “Every phone call is worth $10,000.  Learn to love the sound of that phone ringing.”  But that’s easy for me to say.  I’m not the one answering it all day long!  Fortunately, there are a bunch of inexpensive tech tools to help make phone-based communications smarter and more effective.</p>
<p>If you’re still using conventional phone systems, ask your internet service provider about “voice over internet protocol” (VoIP).  It’s just a fancy name for computer-based phone systems.  VoIP will save you money and will offer lots of neat features.  Be sure to take a look at Google Voice (<a href="https://www.google.com/voice">https://www.google.com/voice</a>).  Google Voice will translate voicemail into email and send it directly to your inbox.</p>
<p>Also checkout RingCentral (<a href="http://www.ringcentral.com/">http://www.ringcentral.com/</a>).  We’ve had good success with RingCentral,  which enables us to seamlessly route calls easily between our service centers, home offices, and our SuperGeeks in the field.</p>
<h1>Decentralize the accounting.</h1>
<p>I remember the days when the bookkeeper had to come onsite to do her magic and all paperwork had to be ferried back and forth to one central location.  And it wasn’t that long ago.</p>
<p>If you’re still doing your finances the old fashioned way, i.e. from a dedicated workstation, consider web-based accounting solutions.  Quickbooks Online <a href="about:blank">(http://quickbooksonline.intuit.com/)</a> is a winner.  Freshbooks <a href="about:blank">(http://www.freshbooks.com/)</a> is also worthy candidate.  Both come with their own ecosystem of partners.  This gives you the ability to integrate additional providers so you can achieve a nicely customized solution for your company’s operations.  You will like how web-based models offer more automation and more flexibility, like pushing accounting features directly into the hands of your front line staff,  saving you both time and money.</p>
<h1>Put the forms online.</h1>
<p>There are lot of things your clients can do online from your website.  In fact, they prefer the convenience of completing forms, scheduling appointments, requesting information, etc via the internet.  One of my favorite tools is Wufoo (http://wufoo.com/).  Their motto is: We make forms fast + easy + fun.  And it’s true.</p>
<p>Think of the paperwork in your operational cycle.  Brainstorm what kids of things can be collected and disseminated online.  One advantage of online forms is databasing.  By capturing data digitally and sending it to the right buckets, you can drill into that data more easily and leverage it more effectively.  That’s good business.</p>
<h1>Capture receipts on the go.</h1>
<p>Expense reporting is vital.  It’s also labor intensive.  Shoeboxed <a href="about:blank">(http://www.shoeboxed.com/)</a> is a neat online service that helps you keep track of your receipts.  Like the other solutions mentioned above, Shoebox integrates with various service providers, including Freshbooks.  Again, the more integration, the better.</p>
<h1>Organize your contacts.</h1>
<p>Customer relationship management, called CRM <a href="about:blank">(http://en.wikipedia.org/wiki/Customer_relationship_management)</a> is the glue of your day-to-day business.  Just like the old Rolodex gave us power and authority to get things done,  managing your contacts wisely will help you build networks and close sales.</p>
<p>There are many providers in the CRM marketspace.  Ultimately, you will want one that integrates well with your accounting solution.  Batchbook <a href="about:blank">(http://www.batchblue.com/)</a> does everything a traditional CRM offers, as well as social media integration.  This means you can view and curate each contact’s blog posts, tweets, photos and more.</p>
<h1>Don’t call or email.  Chat.</h1>
<p>Everyone knows Skype <a href="about:blank">(http://www.skype.com/intl/en-us/home)</a> is perfect for long distance calling.  But did you know Skype is great for live chatting, too?  We use Skype chat to message real-time between our service centers and our global software development teams.  It even supports group chatting, so we can have several geeks participating in the same live chat.</p>
<p>In the business world, communication needs to be fast and frictionless.  In fact, the sooner you get to the truth, whether it’s a client’s order or a staffing issue, for example, the more competitive your organization will become.  Skype is a winner.  It’s much better than Yahoo, Hotmail and Google chats.  And it’s free!</p>
<h1>Manage projects online.</h1>
<p>I wish there were some way to automate the whole project management process.  It’s amazing how quickly customer satisfaction rates can drop when updates are late and milestones are missed.</p>
<p>We use Basecamp <a href="about:blank">(http://basecamphq.com/)</a> to manage software development projects.  We can setup milestones, store related files online, create reminders and even invite clients into some or all of the project management process so everyone is participating and well-informed.</p>
<p>Similar solutions include goplan <a href="about:blank">(http://www.goplanapp.com/)</a> and huddle <a href="about:blank">(http://www.huddle.com/)</a>.  All offer 30-day free trials.</p>
<h1>Make your event a success.</h1>
<p>Eventbrite <a href="about:blank">(http://www.eventbrite.com/)</a> is a very useful tool for organizing company events.  The events could be anything, ranging from a seminar for your propsects to an employee appreciation BBQ for your team members.  With Eventbrite, you can publish the event online, push invites via email and social media to boost registration, track response rates, generate name tags, create check-in lists, and collect money online.</p>
<p>I haven’t tried it yet, but I think you can leverage Eventbrite to run a bootstrapped version Groupon or LivingSocial.  You can imagine you have a hot product and a good contact list and you use Eventbrite to push out timely specials, treating each deal as a kind of event.  Sounds promising.  Let me test it.  Will have more for you in my column next month&#8230;</p>
</div>
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		<title>Sony Security Breach</title>
		<link>http://supergeeks.net/blog/2011/05/sony-security-breach/</link>
		<comments>http://supergeeks.net/blog/2011/05/sony-security-breach/#comments</comments>
		<pubDate>Tue, 17 May 2011 02:30:58 +0000</pubDate>
		<dc:creator>Chief Geek</dc:creator>
				<category><![CDATA[Computer Security]]></category>

		<guid isPermaLink="false">http://supergeeks.net/?p=1909</guid>
		<description><![CDATA[Three Sony gaming systems were recently hacked: PlayStation, Qriocity and Sony online gaming networks.  Nearly 100 million credit cards, user IDs, names and contact addresses may have been stolen.  Here's what you should know.]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.pcworld.com/article/226908/sony_hack_caps_recent_string_of_security_horror_shows.html">recent Sony hack</a> was a big one.  Devastating for Sony and surely frustrating for users.  You can expect to see more attacks like this one &#8211; especially as everyone moves to <a href="http://en.wikipedia.org/wiki/Cloud_computing">cloud computing</a>.  What can you do?  </p>
<p>- Be vigilant about suspicious activity in your banking accounts.</p>
<p>- Stay informed of recent attacks.</p>
<p>- Be guarded about all requests to take action about anything. <a href="http://en.wikipedia.org/wiki/Phishing">Read more about phishing.</a></p>
<p>- Consider a credit report freeze.  <a href="http://www.experian.com/consumer/security_freeze.html">Read more about freezing your credit report</a>.</p>
<p>- Consider credit watch service.  <a href="http://en.wikipedia.org/wiki/Credit_report_monitoring">Read more about credit watch services</a>.</p>
<p>This Thursday I&#8217;m doing a webinar for Pacific Business News:  &#8220;How to Use Social Media to Boost Sales&#8221;.  <a href="http://www2.bizjournals.com/pacific/calendar/?op=event_details&#038;listing_id=198841">Learn more about the webinar</a>.</p>
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		<title>Best SEO Company in Hawaii</title>
		<link>http://supergeeks.net/blog/2011/05/best-seo-company-in-hawaii/</link>
		<comments>http://supergeeks.net/blog/2011/05/best-seo-company-in-hawaii/#comments</comments>
		<pubDate>Sun, 08 May 2011 04:15:26 +0000</pubDate>
		<dc:creator>Chief Geek</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://supergeeks.net/?p=1898</guid>
		<description><![CDATA[There are several SEO companies in Hawaii. There are SEO firms that focus on what we call on-page SEO services.  And there are SEO companies that focus on off-page SEO services.  SuperGeeks, an SEO company based in Honolulu, provides a full range of search engine optimization services.  And it’s important to note SuperGeeks uses only white-hat,  or what’s called ethical SEO tactics.]]></description>
			<content:encoded><![CDATA[<p>There are several SEO companies in Hawaii. There are SEO firms that focus on what we call on-page SEO services.  And there are SEO companies that focus on off-page SEO services.  </p>
<p>SuperGeeks, an SEO company based in Honolulu, provides a full range of search engine optimization services.  And it’s important to note SuperGeeks uses only white-hat,  or what’s called ethical SEO tactics.</p>
<p>Search engine companies don’t want to be tricked.  They want your website to be congruent with what it claims to be.  If search engines can accurately categorize websites and deliver valuable search results, then those search engines will be useful.  People will continue to use those search engines.  Everyone is happy.</p>
<p>However, some SEO companies offer black-hat, or what’s called unethical SEO services.  These SEO tactics include link farms, keyword stuffing, hidden links, automated link-building and much more.  Though it’s very difficult to hack Google’s ranking algorithm,  it is possible to sufficiently trick search engines into ‘thinking’ your website is more popular than it actually is.</p>
<p>For obvious reasons, search engines like Google, Yahoo and Bing, are highly motivated to prevent this type of SEO tactics.  Black hat SEO tactics lead to inaccurate search results.  Poor search quality leads to higher abandonment rates.  That’s bad for business.  In fact, the search engines do not permit black hat tactics and will ultimately remove your website completely from their search databases if you do use black hat tactics.</p>
<p>If you’re looking for an SEO company in Hawaii, be sure to ask the SEO firm what kinds of tactics they will use to boost your site’s rankings.  If your SEO company is offering off-page SEO services, be sure the inbound link building is done by hand.  Search engines do not permit automated search engine optimization, including automated link-building.</p>
<p>In general, on-page SEO is necessary for good organic search results, but it is not sufficient.  On-page SEO includes using target keywords in your headers and body content.  You will want your SEO company to add your target keywords in your page title, descriptions and meta tags.  Be sure your site’s code W3 validates and that all images are properly tagged.</p>
<p>To really make your website get to the top of organic search results, you will want your SEO company to help with building inbound links to your website from a variety of sources, including blogs, forums, news sites, and directories.This is a very labor intensive process since all that link building has to be done manually.</p>
<p>SuperGeeks provides white hat search engine optimization services.  If you’re interested in learning more about how we can help, please contact us and receive a free SEO evaluation of your website.  </p>
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		<title>On-page SEO (search engine optimization)</title>
		<link>http://supergeeks.net/blog/2011/02/on-page-seo-search-engine-optimization/</link>
		<comments>http://supergeeks.net/blog/2011/02/on-page-seo-search-engine-optimization/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 23:06:05 +0000</pubDate>
		<dc:creator>Chief Geek</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[tips & tricks]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://supergeeks.net/?p=1812</guid>
		<description><![CDATA[SEO (search engine optimization) is very important to your business.  Your clients are tossing the yellow pages in favor of Google, Yelp, Bing and Yahoo.  Make sure your website is properly optimized for search engines.]]></description>
			<content:encoded><![CDATA[<h2>How to SEO Your Business</h2>
<p>Ready for some news that’s both surprising and yet not-so-surprising? Nearly 70 percent of adults in the United States “rarely or never” use the phone book.</p>
<p>That’s according to a recent study by <a href="http://www.bizjournals.com/profiles/us/ny/rochester/harris_interactive_inc/117555/">Harris Interactive</a><a id="reconid-117555-Harris_Interactive" rel="bizWatch" href="http://www.bizjournals.com/pacific/print-edition/2011/02/11/forget-the-phone-book---use-the-net.html#bizWatch-popup"></a>.</p>
<p>Instead of the phone book, people are turning increasingly to the Internet to find a product or service. Judging from the stacks of unopened yellow pages, most people probably will nod and agree with the overall trend.</p>
<p>But, what does this mean for businesses, many of which still advertise in the old-fashioned phone book?</p>
<p>Well, it means your company is advertising in the wrong place. And it means your competitor is probably grabbing your market share.</p>
<p>It wasn’t that long ago when yellow page advertising was one of those necessary evils. Like most other business, if you wanted your phone to ring, you had to pay to play. And it wasn’t cheap.</p>
<p>Now, all that’s changed and we business owners — regardless of whether we like it or not — must be willing to change, too. The fact is your prospects are more likely to be sitting in front of a computer screen, tablet PC or a smart phone, using Google, Yelp and Bing. They want immediate results. And they’re not willing to spend a lot of time and energy searching for it.</p>
<p>This means your company must develop its online footprint and ensure that your potential clients can indeed find you easily online. The easy solution is click-thru advertising.</p>
<p>The smarter approach, though, is to optimize your web identities, like your website and social media profiles, for higher organic rankings. In the geek world, we call it SEO, or search engine optimization.</p>
<p>SEO can be segregated into two parts: on-page SEO and off-page SEO. Both are important.</p>
<p>On-page SEO refers to the things you can do to ensure that your website is properly recognized by the search engines. Search engines regularly send bots (software) to scour the Internet and catalog what they find. You want your website to “sing” your targeted keywords while making it easy for the bots to “read” your website.</p>
<p>If you’re an attorney practicing employment law, you may want your website’s content to include relevant keyword phrases like: labor attorney Hawaii, labor attorney Honolulu, labor law Hawaii, labor law Honolulu, employment lawyer Hawaii, etc.</p>
<p>At the same time, you need to make sure your website is coded in a way to facilitate the search engines’ abilities to understand your website’s actual content.</p>
<p>It gets a bit technical here. But your rankings will improve if you take the time to do it right.</p>
<p>Below is a list of some of the things you should address. Give the list to your web head and get a fixed-price quote for what it will cost. Larger sites having more pages will obviously take longer and thus be more expensive. In general, market pricing typically will range from $500 to $1,500 per website for on-page SEO, depending on the scope of work.</p>
<p>Here is a quick guide towards good on-page SEO (source: www.seoco.co.uk):</p>
<p>• Internal linking: Make sure that all of your web pages can be indexed by search engines, and make sure that they all have at least one link from somewhere on your site.</p>
<p>• Unique content: Make sure that you have unique content on every page. Simply bold and underline your target keywords present in the content. A word of warning: Do not overdo it. You don’t need to bold and underline all target keywords present in the content, only a few.</p>
<p>• Page title: Your page title tags and description tags should describe the content of your different web pages. The page title tags should be less than 68 characters and the description tags more detailed but less than 148 characters.</p>
<p>• Meta tags: Make sure that your meta tags are arranged correctly. Meta description should be used to describe the site and Meta keyword should be used as a list of words that inform viewers about the main focus of the page.</p>
<p>• H tags: Make sure you label the different headers on your web pages using H tags.</p>
<p>• SEO-friendly URL: Make sure that your web page URLs are SEO friendly; use mod rewrite for Linux and Apache hosting or use IIS redirect for Windows. Ideally, make it so that the URLs describe your content.</p>
<p>• Complete links: Make sure that the links within your site are complete.</p>
<p>• Right image names: Make sure that you use descriptive URLs for your images.</p>
<p>• Alt tag: Make sure that you label all of your images with descriptive alt attributes.</p>
<p>• Meaningful anchor text: Make sure that you make good use of anchor text links within your content — if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.</p>
<p>• Unique website: Make sure that there is only one version of your site.</p>
<p>• Unique homepage: Make sure that there is only one version of your homepage.</p>
<p>• W3C validation: Make sure that your code is valid; in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.</p>
<p>I know. The above list is full of geek-speak. But your web head should know what to do.</p>
<h2><a href="http://supergeeks.net/search-engine-optimization-internet-marketing-services/" target="_blank">Search Engine Optimization &amp; Internet Marketing Services</a></h2>
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		<title>@wordpress has just released version 3.0.4, an important security update, if you use WordPress you should upgrade now</title>
		<link>http://supergeeks.net/blog/2011/01/wordpress-has-just-released-version-3-0-4-an-important-security-update-if-you-use-wordpress-you-should-upgrade-now/</link>
		<comments>http://supergeeks.net/blog/2011/01/wordpress-has-just-released-version-3-0-4-an-important-security-update-if-you-use-wordpress-you-should-upgrade-now/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 03:52:03 +0000</pubDate>
		<dc:creator>Chief Geek</dc:creator>
				<category><![CDATA[Computer Security]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://supergeeks.net/?p=1728</guid>
		<description><![CDATA[Version 3.0.4 of WordPress, available immediately through the update page in your dashboard or for download here, is a very important update to apply to your sites as soon as possible because it fixes a core security bug in our HTML sanitation library, called KSES. I would rate this release as “critical.”]]></description>
			<content:encoded><![CDATA[<p>Version 3.0.4 of WordPress, available immediately through the update page in your dashboard or <a href="http://wordpress.org/download/">for download here</a>, is a very important update to apply to your sites as soon as possible because it fixes a core security bug in our HTML sanitation library, called KSES. I would rate this release as “critical.”</p>
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		<title>Resolutions for the New Year</title>
		<link>http://supergeeks.net/blog/2010/12/resolutions-for-the-new-year/</link>
		<comments>http://supergeeks.net/blog/2010/12/resolutions-for-the-new-year/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 00:35:45 +0000</pubDate>
		<dc:creator>Chief Geek</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[tips & tricks]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://supergeeks.net/?p=1700</guid>
		<description><![CDATA[The key to learning is exploration.  This is especially true about technology.  We need to play to know.  Here are some resolutions for the New Year.]]></description>
			<content:encoded><![CDATA[<h1>“The sea will grant each man new hope, as sleep brings dreams of home.” &#8211; Christopher Columbus</h1>
<p>Technology is like that for me.  It’s my ocean.  It pulls me closer to new horizons and at the same time eventually delivers me back where I began &#8211; kind of like something out of T.S. Elliot’s famous poem “The Waste Land.”</p>
<p>The metaphor works for just about anything. For in the end, we realize the only way to truly learn about life (or technology) is through constant exploration.</p>
<p>And so, as we wrap up this calendar year and look towards the next, with bellies full of hope and renewed enthusiasm, we should list our resolutions for self improvement.  Here are my suggestions:</p>
<p><strong>Get the next generation iPad.</strong> It’s due the first quarter of next year.  You don’t have to like the iPad, but as a business person you do have to understand it.  Consider the purchase small investment in your education.   After you’ve played with the ‘natural interface’ for a while,  install an app called Flipboard (flipboard.com) and play with a variety of content sources.  The iPad and its competitors herald a new era in hardware and software.  Now is the time to thoroughly grasp why the iPad is so popular and to figure out how your business can take advantage it.</p>
<p><strong>Join the South By Southwest (sxsw.com) interactive conference in Austin, March 11-15.</strong> This yearly event brings the best and the brightest together for one long weekend of seminars, speeches, panel discussions and schmoozing.  Think of it as Spring Break for nerds.  Everyone is welcome.  I highly recommend it.  You will learn a lot about what’s happening in social media, e-commerce, search engine marketing, user experience and how your business can leverage those trends to boost profits.  Let me know if you’re interested.  We should go as an informal hui and serve as the geeky ambassadors from Hawaii.</p>
<p><strong>Start using Plancast.com.</strong> As you might have guessed from the name, Plancast helps you plan what you intend to do. But equally importantly, it helps you meet the right people.  Are you trying to break into a new market or industry? Want to deepen your network? Plancast is perfect for business.  You can follow thought leaders and see which work-related seminars, conferences and events they are planning to attend and then map your own schedule accordingly.  You can also see who else in your field is attending and make arrangements beforehand to meet. Plancast is free.</p>
<p><strong>Ask questions, get answers and learn what you need to know at Quora.com. </strong> Social Q&amp;A sites are nothing new.  If you haven’t yet had a chance, check out LinkedIn Answers. I like LinkedIn Answers because I can help people and because in the process those people may eventually become my clients.    Lately, though, I’ve been playing more with Quora. It’s a bit more social and a lot more fun.  Create your Quora account during your lunch break today.  It’s free and just takes a minute to get going.  Follow topics and people relevant to your industry and start interacting with others.  Use Quora to position your company as a leader in your field and start turning those prospects into leads.</p>
<p><strong>Share your presentations using SlideRocket.com and SlideShare.net. </strong> The beauty of the internet is you can easily sell your product or service to anyone, anywhere and do it with relatively little start-up capital.  Both SlideRocket and SlideShare are excellent tools to pitch clients globally.  One solid presentation, coupled with strong distribution, could really boost your company’s sales.  Both solutions will let you add analytics so you can you can measure your presentation’s effectiveness.  You can even embed lead forms inside the presentation so viewers can easily contact you.</p>
<p><strong>Access your files wherever you are with DropBox.com.</strong> It wasn’t that long ago when we stored all our files on our local hard drives or the office server and accessed those files while at work.  Now, we find our working environments far more decentralized.  We want to get to those files at all hours of the day, regardless of where we may be.  DropBox is a terrific tool for making sure you have immediate access to the files you need.  DropBox will automatically distribute and update the important stuff across all of your devices.  Need the same set of files to be on your iPhone, your home computer, your office computer and your laptop while on the road?  No problem.  DropBox will do exactly that.  And it will make sure its the most recent version of those files.</p>
<p><strong>Use Evernote.com as a business tool.</strong> Evernote’s goal is to be your online brain.  I use a Moleskin for quick notes, phone numbers, passwords and messages.  But I use Evernote for everything else, including shopping lists, reading lists and daily action items.  It’s great for capturing content on the fly and then referencing it later.  But Evernote is also good for work.  For example, you can snap a photo of a printed doc, store it in Evernote, and then review it during the commute home.  Using its character recognition capability, you can use your cellphone to take pics of things like of business cards and expense receipts,  and then file them accordingly.  Evernote works across all your devices, from your cell phone to workstation, and syncs all your data so you get what you want, when you want it.</p>
<p>Curiosity is the key to knowledge and knowledge is the key to success.  This is especially true in business, where trends and the changes in trends can bring great opportunity.  The tech world is moving at warp speed.  What worked 5 years ago for your business may not offer as much value today.  To stay competitive, we must be competitive.  That means we must maximize our exposure to new things.  And given the significant return on investment it offers, harnessing the power of new technology should be one of our top priorities.  Just jump into the sea.  You can figure out how to swim along the way.</p>
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		<title>Gift-a-SuperGeek, Get a Deal, and more&#8230;</title>
		<link>http://supergeeks.net/blog/2010/12/gift-a-supergeek-get-a-deal-and-more/</link>
		<comments>http://supergeeks.net/blog/2010/12/gift-a-supergeek-get-a-deal-and-more/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 20:52:42 +0000</pubDate>
		<dc:creator>Chief Geek</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://supergeeks.net/?p=1686</guid>
		<description><![CDATA[KHON2 will launch daily deal site this month. I think it&#8217;s great! KHON2 is the titan in the field.  With 900,000 viewers per week and 150,000 unique visitors to their website per month, KHON2 can really capture this market space.  The marriage between conventional TV and social media e-commerce is a smart one.  The new [...]]]></description>
			<content:encoded><![CDATA[<h2>KHON2 will launch daily deal site this month.</h2>
<p>I think it&#8217;s great! KHON2 is the titan in the field.  With 900,000 viewers per week and 150,000 unique visitors to their website per month, KHON2 can really capture this market space.  The marriage between conventional TV and social media e-commerce is a smart one.  The new site, called KHON2DailyDeals.com, is accepting members.  <a href="http://www.khon2dailydeals.com/splash" target="_blank">You can signup here</a>. It&#8217;s free.</p>
<h2>Give the gift of love.</h2>
<p>Every year we sell gift cards to clients who want to gift-a-SuperGeek for the holidays.  It&#8217;s perfect for the family member who needs help setting up a new computer, souping up an old one, or just learning how to do something cool, like create an online video. This year we had fun creating snowfall in Hawaii!  No, really.  <a href="http://supergeeks.net/e-newsletter/2010-12-01/index.html" target="_blank">Take a look at our animated animated Gift-a-SuperGeek invite.</a></p>
<h2>Does your company earn too much money?</h2>
<p>That&#8217;s an elite problem.  Those are the kinds of problems we want.  If you fall into that category and you want to manage your company&#8217;s tax liability, you may be interested in prepurchasing blocks of support.  This means you can buy the support this year and use it as you need it the following year(s.)  Unused block time never expires.  <a href="http://supergeeks.net/prepurchase/" target="_blank">See our discounted rates for prepurchased blocks of time.</a></p>
<h2>Making sandwiches with social media.</h2>
<p>Social media is the greatest thing since sliced bread.  If you&#8217;re a business, now&#8217;s the time to roll up your sleeves and figure out how to get going with it.  But don&#8217;t just talk about the bread, start making sandwiches.  <a href="http://supergeeks.net/blog/2010/12/14/bruce-lee-and-social-media/" target="_blank">Read more here</a>.</p>
<h2>New toy of of the week.</h2>
<p>The best way to learn about technology (and to stay competitive) is to explore.  That&#8217;s the reason why young children adopt new technology so rapidly.  It&#8217;s all about play.  As SuperGeeks, we get to play for living and we love it.  My latest &#8216;toy&#8217; is Plancast.  Business success is a function of who you know.  <a href="http://plancast.com/" target="_blank">Plancast.com </a>is the perfect tool to develop your network and follow thought leaders. Next month I will attend the <a href="http://www.cesweb.org/" target="_blank">Computer Electronics Show in Las Vegas</a>. And in March I will go to Austin for the annual spring break for nerds:  <a href="http://sxsw.com/" target="_blank">South By Southwest conference</a>.  In both cases, I am using Plancast to connect with key people well in advance of the actual events.  Very powerful.  And highly recommended.  Join me.  <a href="http://plancast.com/supergeeks" target="_blank">Follow my schedule here</a>.</p>
<h2>Need a speaker?</h2>
<p>Most people don&#8217;t believe me when I say it, but I was painfully shy as a kid.  I couldn&#8217;t stand in front of my classmates and deliver a reading report without my voice cracking, my eye-twitching, and my face turning red.  I was a real mess.  It wasn&#8217;t until <a href="http://smartkarate.com/" target="_blank">I discovered the martial arts</a> that I started to gain enough confidence.  Fast forward to today, and I actually enjoy giving speeches.  I can&#8217;t understand it!  But I do enjoy it. <a href="http://supergeeks.net/speaker/" target="_blank">Read the reviews</a>.  Anyway, my point is this:  If you&#8217;re looking for a speaker, just <a href="https://supergeeks.wufoo.com/forms/need-a-speaker/" target="_blank">send me an email</a>.</p>
<p>Please don&#8217;t hesitate to let me know if I can help with anything.  Our mission is to serve.</p>
<p>James Kerr</p>
<p>Chief Geek</p>
<p><a title="SuperGeeks" href="http://supergeeks.net/" target="_blank">SuperGeeks</a></p>
<p>(808) 942-0773</p>
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