A Business Web Site Check ListFrom Pacific Business News

Web Site Planning:
  • Make sure your site objectives and purpose are clear.
  • Clearly identify your features - the products or services you will sell.
  • Analyze your fit - or product differentiation in the industry in which you are competing.
  • Understand your competition.
  • Target your audience - and be as specific as possible.
  • Resolve product pricing issues.
  • Resolve internal staff, organization issues.
  • Resolve external company issues; approval process, CEO buy-in, support.
  • Identify strategic alliance opportunities.
  • Plan the design for your architecture.
  • Resolve electronic infrastructure issues - how well web site e-mail, transactions fit with existing systems.
  • Prepare a business plan.
  • Use "decision-tree" planning - the "what ifs" on growth and lack of it.

Web Site Operations
  • Web design: Make sure you keep it fresh - every day.
  • Software integration: The web site needs to connect with the inventory software automatically.
  • Transactions: Decide policies on handling credit cards, other order acceptance issues, privacy.
  • Staffing: Identify who handles what - and when.
    Fulfillment: Be able to quickly fill orders.
  • The "decision-tree" Part II: Track progress, monitor expectations.
  • Support: Identify when to use a consultant - or go it alone.
  • Future vision: Watch for changes - and how you can apply them.

Web Site Marketing
  • Search engines: Understand - and leverage - their power in web site marketing.
  • Keep your site visible: Select names, domain names, keywords.
  • Electronic marketing: Assess the most effective links to bring in customers.
  • Online malls vs. stand-alone sites: Identify your needs - and benefits.
  • Customer interaction: Use e-mails, direct mail to build relationship with customer.
  • Partnership promotions: Identify companies with potential promotional ties.
  • Statistical analysis: Use site visit data to understand customer.

 

 

 

 

 

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